Conversion funnels

Measure ordered page or goal steps. Free includes 1 saved funnel; journeys require a paid plan.

Build an ordered funnel

Choose two to eight pageview or saved-goal steps. Reorder or edit them, then choose a 1, 7, 14 or 30-day completion window; the default is 30 days.

Free includes 1 saved funnel. Individual visitor histories and journeys are included on paid plans.

Later steps must occur after earlier steps. Client sequence resolves equal timestamps within a session. Legacy activity with indistinguishable timestamps cannot establish an invented order.

Choose identity deliberately

Session funnels keep anonymous sessions separate. Consented identity funnels join visits only through a provided stable visitor or application user ID. The step report shows entrants, drop-off, conversion, elapsed time, attributed revenue, sources and countries.